Misura replies

Misura risponde

Company and environment

1WHERE ARE MISURA’S HEADQUARTERS AND PRODUCTION PLANTS?

Misura, brand acquired by the Colussi Group, is headquartered in Milan in Via G. Spadolini, 5 - 20141 Milan, Italy - Tel +39.02.847841 - Fax+39.02.84784439 - E-mail  colussi@colussigroup.it

The company has 3 production plants in Italy: Petrignano d' Assisi (Pg), Tavarnelle Val di Pesa (FI) e Fossano (CN)

2I AM NOT IN ITALY. IN WHICH COUNTRIES CAN I BUY YOUR PRODUCTS?

Misura, the Italian wellness leader, is a global company. Our products are exported worldwide, in particular Europe (France, United Kingdom, Germany, Switzerland), Scandinavian, Iberian countries, Eastern European countries, Mediterranean countries, Middle East, Africa and South Africa, Asia, Japan, Poland, Romania, Russia, Oceania, North America and South America.

3WHAT DOES MISURA DO FOR THE ENVIRONMENT?

Misura promotes the protection of and respect for the environment, a correct and responsible utilization of resources and the sustainable disposal of waste. This signifies process and product responsibility: we are concerned not only with the ecological impact of our production cycles but also the compatibility of the entire product lifecycle with environmental needs, from design down to recovery or disposal.

To contribute concretely to protecting the ecosystem, the Group daily takes a series of actions:

• the use of simplified packaging, to limit the quantity of packaging materials
• the use of recyclable packing elements
• the rationalization of production processes and the containment of energy consumption, with the achievement of important savings.

4DOES THE COMPANY USE GMO?

Misura has decided to not utilize genetically modified organisms in order to guarantee the highest quality product to consumers. The company has always been a sustainer of quality through the rigorous management of raw materials: from their purchase to their processing in the entire production process.

Products

5WHAT DO YOU MEAN BY SELEZIONE FIBREXTRA MISURA?

Misura, a pioneer in the world of whole wheat products, has always offered high-quality whole-wheat products thanks to the Selezione Fibrextra Misura: a unique blend of soluble and insoluble fibre deriving from the finest grains. Thanks to the tradition of unique and select ingredients, we obtain products that are crunchy, crumbly and have high fibre content: the right amount of fibre and great taste!

6WHAT ARE THE PROPERTIES OF SOY?

Misura has an entire range of soy-based products, composed of crackers and biscuits: distinguished by crunchiness, the delicate taste of soy and less saturated fat (70% less in crackers and 30% less in biscuits compared to the average of the best-selling products). The reduction in the intake of saturated fat helps maintain normal cholesterol levels.

7WHAT IS WHITE FIBRE?

White fibre is vegetable origin fibre extracted from wheat that when added to flour increases its fibre content maintaining its taste intact. It is not the traditional whole wheat fibre, but rather an alternative because they are perfect for those who do not want to forgo fibre but do not like whole wheat. The Misura white fibre line is composed of rusks, carrot plumcakes and forest honey biscuits; true innovation in flavour, rich in fibre for every palate!

8HOW ARE THE PRODUCTS WITHOUT ADDED SUGAR SWEETENED?

The Dolcesenza Misura line is a line indicated for people that are sweet but never sugary. An entire line of grain biscuits, cherry cornetti, and no added sugar rusks.
The sweetener utilized is maltitol: a natural sweetener that is obtained from maltose syrup. Maltitol has 40% fewer calories than conventional sugar, indicated for people following a low sugar diet.

 

9WHAT IS THE GLYCEMIC INDEX?

The glycemic index is the speed with which glycemia, the blood sugar level, rises after eating. For the Misura Low Glycemic Index line, composed of 2 biscuits: a chocolate chip biscuit and a hazelnut biscuit, we have replaced flour starch with resistant starch, a fibre extracted from corn. On average, the index for glucose is 100, while the index for Misura biscuits is lower than 35. The products have been analyzed by the Department of Biology and Biotechnology at the University of Pavia.

10HAVE THE RAW MATERIALS UTILIZED BEEN TESTED AND CERTIFIED?

Misura has always utilized the highest quality raw materials, selecting them carefully and constantly monitoring them through rigorous laboratory analyses and audits in the suppliers’ plants. The latter are assessed on the basis of their capacity to meet contractual requirements, including quality and health requirements for the raw materials. Only suppliers previously assessed and qualified on the basis of objective proof may receive orders.

11I CAN’T FIND YOUR PRODUCTS, CAN YOU HELP ME?

Our products are widely distributed throughout Italy. To find out the retail outlet closest to you with the products that you are looking for, call the Toll-free number 800-865143, Monday through Friday from 2 PM to 6 PM.

12IS THE PRODUCT PACKAGING RECYCLABLE?

Misura sustains the environment utilizing recyclable packaging with a simplified structure and is committed to continuous packaging material saving projects. In 2013, it obtained national recognition from CONAI.
You will find information on disposal on the packages.

 

Proper nutrition

13WHAT IS PROPER NUTRITION?

Proper nutrition is intended as a suitable diet both in qualitative and quantitative terms. A healthy diet comprises adequate energy and nutrient intake, in such a way that the organism meets its daily requirements. Furthermore, it is recommended to get regular physical activity along with a healthy diet that allows you not only to burn off any excess calories accumulated but to keep in shape and reduce stress.

14HOW MANY BISCUITS CAN I EAT AT BREAKFAST?

Proper nutrition is intended as a suitable diet both in qualitative and quantitative terms. A healthy diet comprises adequate energy and nutrient intake, in such a way that the organism meets its daily requirements. Furthermore, it is recommended to get regular physical activity along with a healthy diet that allows you not only to burn off any excess calories accumulated but to keep in shape and reduce stress.

15WHAT PRODUCTS CAN I EAT IF I AM ON A VEGETARIAN DIET?

Misura offers a series of products for vegetarians: the scrumptious Privolat puffed rice and corn biscuits to be enjoyed at breakfast or snack time. In addition, there are rusks for those following a vegetarian diet: fibrextra, without added sugar and fibrebianche!

16WHAT PRODUCTS CAN I EAT IF I AM LACTO-OVO INTOLERANT?

The Misura Privolat line is perfect for those who must or want to forgo milk and eggs but not great taste. The line is full of scrumptious products: chocolate chip biscuits, honey biscuits, rice and cocoa biscuits, apricot cornetti, chocolate cornetti.

17AT WHAT AGE CAN CHILDREN START EATING MISURA PRODUCTS?

Our products can be eaten by children older than 3 years of age.

18I AM CELIAC. WHICH ARE YOUR PRODUCTS CAN I EAT?

If you are celiac and don’t know what to eat at snack time, Misura has just the right solution for you: the Liberidì  line for those who must forgo gluten but not the pleasure of a scrumptious snack: the Liberidì is composed of a cocoa cream filled snack and an apple jam filled snack. In addition, Misura offers a variety of gluten-free pasta, made with rice and corn, in the following formats: spaghetti, penne and fusilli to indulge yourself in a special first course.

19WHAT PRODUCTS CAN I EAT IF I FOLLOW A KOSHER DIET?

Our products that have obtained Kosher certification are the fibrextra pasta and the fibrebianche pasta. These products guarantee the fundamental requirements and religious principles of Judaism.